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5 Apple Watch Launch Secrets Hidden In Plain Sight
It’s often said that “success leaves tracks.” So, as Apple launches a new wearable device, what marketing tracks are being left by one of the world’s most successful companies? 1). Cultivate...
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5 Key Digital Trends for Healthcare Marketers
Kicking off the summer of 2015 is another classic Internet Trends deck by Mary Meeker of Kleiner Perkins Caufield & Byers (KPCB). Weighing in at 197 slides, this deck continues with many of her...
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Using a “Glocal” Strategy to Drive Launch Acceleration: Combining Global...
During the course of my career, I’ve been fortunate to participate in a wide range of brand launches across the EU, Asia-PAC, and US. Over the years (and many frequent flyer miles later), I’ve...
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Global Mobile Now: The Future of Digital Marketing Is Not Where You Might...
Here is a list of countries that you probably don’t see very often: Nigeria, South Africa, Indonesia, India, Saudi Arabia, and Poland. Are they the leading oil exporters? Countries with the fastest...
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LinkedIn Goes Global: 3 Growth Secrets from a Networking Super Connector
As LinkedIn goes global, it has become an increasingly powerful platform for finding leads, delivering targeted advertising, making connections, and publishing and finding valuable content. It has...
View ArticleClick Here For Gender Parity? Using Digital Platforms to Accelerate Women’s...
The good news is that the gender gap is beginning to close, as women all around the world continue to contribute to social, economic, cultural and political achievement. The bad news is that progress...
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The Ten Faces of LinkedIn: A Field Guide for Spotting Unusual Marketing Talent
After interviewing two of the most prolific connectors on LinkedIn – Steven Burda and Sanjoy Kumar Malik – I decided to start growing my own network of LinkedIn connections. Surprisingly, as I have...
View ArticleAnatomy of a Viral Video: Three Essentials for Connecting With Customers
Seth Godin has written many great marketing books, but his 2008 “Tribes” stands among the best – documenting how more than ever before we are shaped by our affinities and tribal associations, closely...
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A Dose of Brexit Reality: How Pharma Marketing Can Embrace Digital Disruption
So June 23, 2016, is the day that many of us thought we’d never see. The United Kingdom is again looking to plough our own furrow as we drive commerce and business in the 21st century. What is...
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Navigating Global Disruption: Combining Global Strategy with Local Insights
As we begin to think about 2017 brand planning, global issues are poised to have more of an impact than ever before on markets, customers and growth. These issues will be particularly acute for...
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International Day of the Girl 2016
The United Nations has declared October 11, 2016 to be the International Day of the Girl. According to the UN, “The world’s 1.1 billion girls are part of a large and vibrant global generation poised to...
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5 Ways to Launch a Successful Facebook Live Event
5 Ways to Manage a Successful Facebook Live Event As you start preparing for your 2017 marketing campaigns, real-time video is one powerful marketing trend you will not want to miss. Periscope, Meerkat...
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3 Facebook Live Changes Every Marketer Needs to Know
Facebook Live is the live streaming function available on all Facebook profiles, pages, and within groups. The function allows anyone to use a phone camera (and now event more professional devices) to...
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MAY 25, 2018: Why Marketing Automation Professionals Need to Be Prepared for...
Long gone are the days when only your organization’s data security professionals had an obligation to secure and protect your data. It is now an incumbent function of a marketer’s role to also ensure...
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